Theme Park, Amusement Park and Attractions Industry News

Next-gen LEGO Discovery Centre coming to Springfield Town Center, Washington DC

PREIT, a leading real estate investment trust focused on creating thoughtful, community-centric properties, announced that Springfield Town Center has executed an agreement with Merlin Entertainments to launch the next generation of LEGO Discovery Centre in 2023. The 32,000 square foot indoor attraction has been co-created by Merlin & the LEGO Group and will be accessible on one level right off the main entrance to the property.

Meike Lippert, senior divisional director midway Europe and global new openings, Merlin Entertainments said: “We are delighted to be opening an indoor LEGO attraction in Washington DC at Springfield Town Center. Our LEGO themed attractions have been a huge success across the globe, providing an opportunity for adults and children to spend fun and quality time together in an awesome LEGO world. We look forward to revealing more special details over the coming months ahead of welcoming our first visitors in 2023.”

Joseph Coradino, chairman and CEO of PREIT, said: “This new attraction helps PREIT achieve its goal of creating high quality purposeful places that serve as one-stop destinations for customers at a key property in a growing market. Experiential tenants have proven to be great catalysts throughout our portfolio and we expect that, upon opening, our trade area is expected to expand by a two-hour drive time, creating success for our existing tenants and demand from others.”

The addition of this attraction broadens the appeal of Springfield Town Center, making it a destination for the nearly 25 million people who visit Washington DC each year.  The property already offers a dynamic retail, dining and entertainment experience including Macy’s, DICK’s Sporting Goods, Target, H&M, Sephora, Abercrombie kids, American Eagle along with dining and experiential tenants: Maggiano’s Little Italy, Yard House Restaurant, Regal Cinema, Dave & Buster’s, Maggie McFly’s and fitness offering: LA Fitness, among others.

“We are so pleased to welcome this new attraction to Fairfax County,” said supervisor Rodney Lusk.  “The addition is sure to drive additional economic development, attract a broader array of tourists to our County, and provide a valuable amenity for our residents.”

Jeffrey McKay, chairman of the Fairfax County Board of Supervisors said: “We are excited to welcome this next generation LEGO Discovery Center to Fairfax County “It is an institution for kids of all ages where they can explore their imagination. LEGO Discovery Center will draw families from across the region to family-friendly Springfield and will be an important contribution to the County.”

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