New ride additions announced for Wallace & Gromit at Blackpool Pleasure Beach Resort

Blackpool’s Pleasure Beach Resort is introducing five new additions to its Wallace & Gromit’s Thrill-O-Matic ride to coincide with the release of Vengeance Most Fowl, which is available on Netflix UK.

The additions will include fan-favourite characters from the BAFTA-winning film, including Norbot and new interpretations of Feathers McGraw, alongside the dynamic duo.

In Vengeance Most Fowl, Gromit must save his master by battling the evil Feathers McGraw, who has hacked Wallace’s latest invention; a robotic garden gnome named Norbot.

Pleasure Beach also confirmed there will be additional updates to the ride’s queue-line and has already introduced exclusive new merchandise, including Norbot toys and gifts, at its dedicated Wallace & Gromit shop.

Currently, the four-minute Thrill-O-Matic ride sees guests climb aboard a giant slipper and be transported into the colourful world of Wallace & Gromit, travelling through scenes from A Grand Day Out, The Wrong Trousers, A Close Shave, A Matter of Loaf and Death and The Curse of the Were Rabbit.

The new additions from Vengeance Most Fowl will debut this summer and will include the same minute detail and effects that bring Wallace’s cracking contraptions to life in the existing ride.

Creators Aardman are working closely with Pleasure’s Beach’s engineering and creative teams, and the new characters, props and set pieces being designed and created in-house at Pleasure Beach by its talented PB Studios.

Amanda Thompson OBE, chief executive of Pleasure Beach Resort, said: “Pleasure Beach is renowned not only for introducing exciting new rides, but for constantly investing in updating the story, systems, technology and theming of our classic attractions.

“Wallace & Gromit are national treasures and have always been a firm favourite with visitors, but the success of their new film has certainly delivered a renewed excitement for the characters and their stories. To be updating this wonderful ride truly reaffirms our commitment to attracting families back to the resort for what we hope will be A Grand Day Out.”