Theme Park, Amusement Park and Attractions Industry News

Merlin’s a money-spinner!

Private equity profits gain recognition

Merlin Entertainments’ reputation as a private equity darling was confirmed recently when it won an award for achieving the fastest growing profits in the sector.

The second largest visitor attraction operator in the world was recognised by the Sunday Times Deloitte Buyout Track 100 rankings for generating £50 million (€63m/$99m) in profit – the best return of the “biggest 10” private equity-owned companies in the UK.

“This is recognition of the distance Merlin has travelled in such a short space of time,” said the company’s director of corporate finance, David Bridgford, when he accepted the award at a ceremony in London. “By building our brands, understanding our local audiences and through strategic acquisitions, Merlin has become the most successful and dynamic company in the sector.”

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