For the first-time ever, two all-new attractions – Super Neon and WONDRA – are bursting onto the global stage, designed to amaze guests with larger-than-life visuals, interactivity, and unforgettable storytelling. Conceived, designed, and brought to life in under a year, these first-of-their-kind worlds quickly went from imagination to reality by Merlin Magic Making, the creative powerhouse behind Merlin Entertainments.
Leveraging their expertise in crafting everything from rollercoasters to entire theme parks, Merlin Magic Making rethought their entire process to embrace the fast-paced challenge. Now these highly immersive spaces will make their global debut in partnership with Fever, the leading global live-entertainment discovery platform.
WONDRA, a fantastical, nature-infused journey, will open in the Chicago area on September 5, 2025, and Super Neon, a glowing, mood-enhancing world, will open in the Minneapolis area on September 12, 2025.
WONDRA, the more than 11,500sq ft sized attraction opening at Woodfield Mall, will allow guests of all ages to embark on an unforgettable journey to discover the wonders of the natural world.
From wandering through a dreamy sky filled with personalised clouds to bringing flowers and meadows to life with just a voice; these new immersive experiences will spark curiosity, foster connection, and ignite awe.
Super Neon will open with its more than 11,700sq ft space at Mall of America, bringing a neon wonderland which will spark wonder, elevate senses, and leave guests feeling uplifted. The illuminated playground will feature interactives like a colourful rainstorm with underwater umbrellas hanging from the sky, and a magical forest where a guest’s touch brings towering trees to life.
Liz Cummings, Merlin Magic Making creative lead for new products & concepts, said: “WONDRA is rooted in the idea that people are drawn to nature and we all crave more of it in our lives. Super Neon all started with the trend and fascination in awe-inspiring lighting installations and how light has a mood-boosting impact on us all.
“By making these world-first attractions from start to finish in less than a year, we can hone in on current trends and make them relevant for our guests immediately. Throughout the creation of WONDRA and Super Neon, we’ve had to completely rethink how we bring attractions to life—working differently with our teams to deliver faster while still bringing the depth, quality, and signature Merlin magic our guests expect.”
