Theme Park, Amusement Park and Attractions Industry News

Mall of America and Nickelodeon Universe recognised as Certified Autism Centres

Mall of America (MOA) and Nickelodeon Universe, Bloomington, Minnesota, the seven-acre theme park inside MOA, will now officially be recognised as Certified Autism Centers (CAC), granted by the International Board of Credentialing and Continuing Education Standards (IBCCES). As the first destination in Minnesota to become a Certified Autism Centre, the certification means that visitors and families with children who have autism and other sensory disorders can enjoy the best possible experience while visiting MOA that caters to their needs.

In order to earn the designation, 80 percent or more of the guest-facing staff had to complete the autism sensitivity and awareness training provided by IBCCES. MOA and Nickelodeon Universe also underwent an onsite review by IBCCES, which included recommendations to make the park more accessible for visitors with sensory sensitivities, as well as sensory guides for each ride to better prepare guests on what to expect when they arrive.

“We continually look at ways to invest in the guest experience, ensuring that everyone who visits Mall of America and Nickelodeon Universe has the best day ever,” said Jill Renslow, SVP of business development for Mall of America.

“Working with the IBCCES to become a Certified Autism Centre will ensure our team members are equipped with the proper knowledge and skills to communicate and assist those with sensory sensitivities in the most positive and effective way. We are proud to have completed the certification process but recognise this is just one step forward to identify new ways to further improve the overall guest experience.”

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