Theme Park, Amusement Park and Attractions Industry News

London Dungeon II

One of Merlin Entertainments’ longest-running attractions, The London Dungeon is moving into a new home.

As from March 1, it will entertain visitors in the vast underground vaults of County Hall on the South Bank, next to Merlin’s London Sea Life Aquarium and EDF Energy London Eye.

Visitors are promised a bigger, bolder and better attraction as result of a multi-million pound investment that will bring 1,000 years of London history to life across 18 scenes. Featuring such notorious characters as Jack the Ripper, Sweeney Todd (pictured) and, for the first time, Guy Fawkes, the experience will be suitable for families with older children, couples and mates on a day out. Two rides, a boat ride and drop tower, will be offered as part of the attraction.

“The Dungeons experience is fantastic and unique,” notes general manager Ben Sweet. “It combines theatrical storytelling, comedy, special effects, exciting rides, jumps and a few surprises..”

Founded in 1974, the London Dungeon is one of Merlin’s original ‘Midway’ attraction formats, with which the company made its name before embarking on an aggressive programme of acquisition and expansion. There are now eight Dungeons attractions throughout Europe. The old London outlet on Tooley Street near London Bridge station is set to close on January 31. The new home at County Hall will allow Merlin to offer more cross-selling opportunities with the London Eye and Sea Life, as well as removing it from the immediate neighbourhood of the London Bridge Experience/London Tombs, which it has been embroiled in rather bitter competition for visitors.

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