Theme Park, Amusement Park and Attractions Industry News

Living life in the fast lane

In an interview with general manager, Bianca Sammut we find out why everyone’s a winner at Ferrari World, Abu Dhabi.

When Ferrari World opened its doors in 2010 it was the world’s first ever, Ferrari branded theme park. How was the park and unique IP received nationally and internationally?

When Ferrari World Abu Dhabi opened, it definitely made its mark across the region and the world. The theme park is the first of its kind celebrating the spirit of the legendary marque and home to so many thrilling rides, attractions, and even popular seasonal events.

Our goal has always been to excel in the theme park industry and attract guests of all ages, which we have proudly been accomplishing. It’s an honor to help visitors leave the park having experienced a one-of-a-kind adventure.


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