Theme Park, Amusement Park and Attractions Industry News

Let’s invoke strong emotions

The largest amusement park in Italy, Mirabilandia occupies an area of 850,000 square metres featuring 48 attractions, six themed areas, 15 shows, 38 bars and restaurants, 20 shops and on-ride photo opportunities. Since it’s opening in 1992, the park has continuously updated its offer with new attractions suited to all age groups. Its main target market is family with children, in particular the 8-12 age group, followed by the 4-7. That said an important part of the park’s visitor base is represented by adults (over 20 years old) “who visit the park looking for the strong emotions offered by our record- breaking rides, such as iSpeed, Katun and Divertical,” says general manager Riccardo Mercante.

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