Theme Park, Amusement Park and Attractions Industry News

Leisure Industry Week 2011

Leisure Industry Week EAS is not the only attractions industry trade show in the UK this September!

Leisure Industry Week (LIW) is now in its 22nd year and will be taking place as usual at the National Exhibition Centre (NEC) in Birmingham from September 20 to 22 – exactly one week before IAAPA’s event in London.

So why should you visit LIW? Perhaps the best reason would be to save time. Although the show is the largest leisure event in the UK – catering to everything from gyms and spas to parks and play centres – Park World readers should easily be able to get everything done in a day or less by concentrating on the sectors of the show such as Play & Attractions (P&A), Eat & Drink (E&A) and Licensed Business (LB). Leave things like Health & Fitness, Pool & Spa and Sport to those in tracksuits!

A total of 300 exhibitors are promised, around a third of those related to P&A/E&A/LB, including such names as Cartoon Network, DP Associates, Innovative Leisure, OmniTicket Network, Taylor Made Play Equipment, Timberplay, Western Log, World of Rides and more.

More than 150 hours of seminar content is promised in the LIW Education Village. Turner Media Innovations and Cartoon Network will present a session focusing on the influence children have on the activities and attractions families choose, and another on the growing popularity of licensed attractions, such as the new Ben 10 coaster and Cartoon Network Street at Drayton Manor. DP Associates will discuss the option of adding a secondary indoor element to seasonal outdoor attractions, while the National Farm Attractions Network (NFAN) is set to present a rural and countryside attractions seminar programme.

Located in the heart of England, the NEC is convenient for the road and rail network, and just a five minute walk from Birmingham International Airport. And unlike EAS, advance registration is free!

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