Theme Park, Amusement Park and Attractions Industry News

LEGOLAND Deutschland celebrates 90th anniversary with new building attraction

LEGOLAND Deutschland is celebrating its 20th anniversary and the 90th anniversary of LEGO Group with a new building- and creative centre in which the guests of the Bavarian family theme park can let their imagination run free.

A new study which was conducted on behalf of the LEGO Group shows that playing together is important for the well-being and happiness of the whole family.

The latest “Play Well” study shows that playing is a vital part of a children’s everyday life. A large-scale survey of more than 55,000 parents and children in over 30 countries suggests that almost all subjects questioned agree that children improve their creativity (93%), communication (92%), problem solving skills (92%) and confidence (91%) while playing. Children develop skills while playing which help them orientate in a rapidly changing world.

Opening of a new LEGO Attraction in the LEGOLAND Park

A brand-new creative centre in the LEGOLAND Park in the Bavarian city of Guenzburg is opened for the 90th anniversary of the LEGO Group and fitting to the study results. The “LEGO Building Fun” is the second LEGO building centre in the family theme park next to “Rebuild the World” in which the guests can let their imagination run free.

A special activity, “Play Your Way”, will take place until August 13. A Master Player – an especially experienced LEGO master in a colourful costume invites the guests to discover their own player personality in different building challenges. The guest can be identified as Designer, Maker, Explorer, Storyteller or Dreamer depending on the personal play-preferences.


Individual Building Challenges matching the Personality

The LEGOLAND visitors are given creative challenges depending on their determined play-type. For example, the solution-oriented designer builds a secret treehouse, the adventurous explorer creates a magical lion and the dreamer will be led to fantastic building ideas from rainbows to treasure chests to spaceships. The guests receive LEGO Pop-Badges as reward.


Manuela Stone, LEGOLAND general manager, said: “We, the LEGOLAND Team, think it’s great that we are able to celebrate the 90th anniversary of the LEGO Group here in our park – with a new attraction for our guests! We are practically the largest LEGO playroom in Germany for 20 years. That is why I cannot imagine a better way to celebrate our anniversaries together, as with a new, personality depending building fun for young and old.”

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