International themed attraction design company Katapult celebrates the 15th anniversary of LEGO Ninjago with pop-up exhibition spaces across LEGOLAND parks worldwide

Katapult has partnered with The LEGO Group and Merlin Entertainments to design and deliver a global LEGO Ninjago anniversary experience across multiple LEGOLAND Resorts worldwide, celebrating 15 years of the iconic franchise.

The interactive exhibition launched at LEGOLAND Windsor, LEGOLAND Deutschland, LEGOLAND Korea and LEGOLAND Shanghai, and brought the legacy of LEGO Ninjago to life through storytelling and hands-on activities for fans of all ages.

Working in collaboration with The LEGO Group and Merlin Entertainments, Katapult delivered a full turnkey production solution, overseeing the project from concept and design development through to fabrication, installation and commissioning.

The interactive Ninjago museum was created to celebrate the history and evolution of the beloved franchise, and each museum unit was individually designed to suit the location it was being installed in, reflecting the distinct visual aesthetic of the Ninjago world.

Guests were invited to explore early character concept sketches, key moments from the TV series and movies, and the wider Ninjago universe through a range of engaging interactive elements including flip panels, push-button quizzes and tactile exhibits designed to test visitors’ Ninjago knowledge.

The experience concluded with a hands-on LEGO build activity, where guests could create and take home their own LEGO Ninjago mask.

Speaking on the project, Annie Tang, Senior Marketing Manager for China & APAC at LEGO Parks & Experiences said, “We continue to enjoy collaborating with the Katapult team to deliver new experiences in our LEGOLAND Resorts worldwide. As long-term design partners, they both understand and excel at creating experiences where only the best is good enough.”

Ben Millerman, Project Producer for Katapult said, “The opportunity to, once again, collaborate with Merlin and LEGO allowed us to blend storytelling, interactivity and immersive design to celebrate this beloved LEGO franchise globally. It’s always a joy to see guests enjoying our work and being able to showcase their love of Ninjago.”

The project was made possible through close collaboration with multiple stakeholders at The LEGO Group and Merlin Entertainments, with all teams working together to bring success in a short lead time. To ensure requirements on timelines and budget were met, Katapult also sourced in-market suppliers capable of delivering high-quality production solutions to the required timelines, ensuring seamless execution from concept through to deployment.

Katapult supported the complex approvals and contracting process, and liaised with local site teams to ensure each installation was tailored to the operational and guest needs of individual locations. A key focus throughout was the development of a future-proof modular base kit that would be centrally designed but work within local markets. The designed kit can be easily reskinned and reused for different activations for years to come.

This project further demonstrates Katapult’s expertise in delivering scalable, engaging themed entertainment experiences for global brands and audiences.

More details about the project can be found here: https://www.katapult.co.uk/case-studies/lego%C2%AE-ninjago%C2%AE-experience

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