Theme Park, Amusement Park and Attractions Industry News

LEGO Factory Adventure ride – sneak preview

Brand-new never-before seen b-roll footage demonstrating the cutting-edge trackless ride technology that will appear in the LEGO Factory Adventure ride – the only ride of its kind in the world – that will make its global debut when LEGOLAND New York Resort officially opens in 2021 has just been released.

The highly-anticipated ride – led by the whimsical and eccentric Professor Brick – celebrates the beloved LEGO Brick. Shrinking guests down to Minifigure size, the ride offers a “brick’s eye view” of the creation process of a LEGO Brick. At the culmination of the journey, lucky riders might even be transformed into LEGO Minifigure versions of themselves (check it out at 1:01). The first of its kind dark ride experience, the ride takes place entirely indoors using video interactions with sensory-enhanced stops along the way.

Opening in 2021 as the first major theme park to grace the Northeast in over four decades, LEGOLAND New York is located just outside NYC in New York’s Hudson Valley. A multi-day destination for families with children ages two through 12, the theme park features seven different themed lands and over 50 rides, shows and attractions. The new theme park will also offer never-before-seen rides and experiences, including the global debut of the LEGO Factory Adventure Ride. Construction is also underway for the LEGOLAND Hotel, the first and only LEGO-themed hotel in the northeast, making LEGOLAND New York Resort the area’s most family-friendly getaway destination.




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