Theme Park, Amusement Park and Attractions Industry News

Legacy Entertainment completes brand evolution

Legacy Entertainment has completed its brand evolution and will make its official company debut under its new banner during IAAPA 2018 in Orlando. There, the firm will sport a striking new booth that will represent the completion of the yearlong rebranding and restructuring process.

The announcement of the new brand also coincides with the completion of the transition from a sole proprietorship to senior employee ownership.

Speaking from the company’s international headquarters in Hollywood, California, Barry Kemper, one of the owners of Legacy Entertainment and the company’s chief operating officer, stated that the company will be making “A number of very impressive announcements,” during the upcoming IAAPA Trade Show in Orlando, November 12 -16.

“While we now have a new name and a new logo, we are still providing our clients with the same standard-setting creative services for their bold and innovative projects based around the world,” Kemper said. “During the past 16 years, we’ve assembled the industry’s top talents, and have recently even made several new hires to strengthen our already robust team.”

Kemper adds that the company’s evolution has concluded at an optimal time. He says, “Soon, two of our largest and most exciting projects to date will be coming online – Shanghai Haichang Ocean Park, and Chimelong Ocean World, two massive projects in China slated to debut in November 2018 and mid-2019, respectively. The openings of these two major attractions will allow us a wonderful opportunity to reintroduce ourselves to the global industry as Legacy Entertainment.”

Legacy Entertainment will also be represented at IAAPA by a speaking engagement by Taylor Jeffs, also an owner of Legacy Entertainment and the company’s president & chief creative officer, as part of the conference’s renowned Educational Seminar Program. On Wednesday, November 14th, from 2:00 to 3:15 PM, Jeffs will speak on the subject of “Applying Immersive Theater Trends to Theme Parks and Attractions.”

Jeffs’ session will provide attendees an exclusive look at how industry leaders are applying trends from immersive theatre attractions into the realms of theme parks, museums, retail, and other location-based venues, as guests continue to look for deeper levels of immersion and interactions from these experiences. Through specific examples, Jeffs will cite the key principles of immersive theatre and how they directly influence the attractions industry, how they will shape the future of theme parks and attractions, and how companies such as Legacy are now leading the way into this exciting new field.

Legacy Entertainment is one of the world’s leading theme park and resort design companies. Over the last 16 years, the team at Legacy Entertainment has opened over 40 successful projects worldwide, spanning mediums that include Theme Parks, Themed Attractions, Water Parks, Themed Hotels, Destination Resorts, Casinos, Aquariums, Branded Experiences, Broadway Shows, Movies, TV Series, and Music Festivals.

Among its best-known projects to date are the designs for the Studio City resort in Macau, China, which debuted in 2015, the Galaxy resort in Macau, China, which debuted in 2011, the Georgia Aquarium in Atlanta, which first opened its doors in 2005, and the live theatrical presentation “In & Of Itself” which ran for 18 months Off Broadway (2017-2018).

Recent success stories include eight collaborations with South Korean theme park Lotte World, as well as the debut of The Kingdom of Poseidon resort in Harbin. In addition to its extensive presence throughout China, Legacy Entertainment has most recently made major inroads further across Asia, with upcoming projects based in Indonesia and Vietnam. Legacy is also involved in a future project based in the Middle East in Doha/Qatar.

Legacy Entertainment will be exhibiting at IAAPA 2018, booth 1062

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