Theme Park, Amusement Park and Attractions Industry News

Larson buys Sellner

Two American ride manufacturers have become one following the acquisition of Sellner Manufacturing by Larson International.

Larson has acquired everything from Sellner’s Minnesota factory except the factory itself, including ride plans, machines, moulds, office equipment and furniture. The deal was completed on January 18 for an undisclosed sum.

Founded by Herbert Sellner in 1923, Sellner Manufacturing has produced various rides and attractions over the years, notably the Tilt-a-Whirl, which has sold over 900 units since its introduction in 1926.

The Sellner brand and product range will remain in use by its new owner and all Sellner equipment and parts can now be ordered directly through Larson’s spare part’s division in Plainview, Texas.

“We are very excited about this,” says Larson president Jeff Novotny. “It gives us wonderful opportunities.”

Novotny now plans to exhibit at the International Independent Showmen Association’s trade show in Gibsonton, Florida, from February 8 to 12.

“We’ll put up some Larson stuff and some Sellner stuff,” he said. “I won’t really be there to sell, but to communicate, to help everyone understand what this deal is all about.”

Pictured below: A classic Sellner Tilt-a-Whirl

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