KidZania bolsters Japanese development

KidZania’s operator in Japan, KCJ Group, and KDDI Corporation, a mobile carrier company, have announced that they will work together to create more edutainment experiences in the Japanese market.

The extensive partnership will focus on originating learning opportunities that will encourage kids to develop their skills through advanced technologies, like 5g or IoT, and further improve the experiential value of all the establishments at KidZania.

This partnership also aims to contribute to KidZania’s development in Japan by promoting the collaboration with local governmental institutions and develop regional programs that highlight traditional industrial experiences in this territory. Furthermore, both organizations will encourage the collaboration between advanced technologies and primary industries in role-playing activities for children aged 1-14.

KidZania also plan to open a third Japanese KidZania City in Nagoya, Aichi Prefecture, by 2020, a venue that would join the 12 other KidZania Metropolis in different stages of development around the world.

“With this partnership, we’ll combine KCJ Group’s experience in edutainment and KDDI’s expertise in advanced technologies to support the empowerment of children, nurture their curiosity and encourage them to learn about the world of work in a fun way.”

– Makoto Takahashi, president and representative director of KDDI

“Through an all-embracing partnership with a top-level information and communication company as KDDI, and by actively incorporating a global business perspective, we are aiming to assist in the development of the generation that will be in charge of the next era, and will be capable of contributing to the international community in a positive way.”

– Einosuke Sumitani, president and CEO of KCJ Group