IAAPA has announced that Alice Mathu has been promoted to vice president of exhibitions, conferences, and sales. Mathu will oversee sales and operations for IAAPA’s three global Expos — IAAPA Attractions Expo, Euro Attractions Show, and Asian Attractions Expo — and other IAAPA conferences, meetings, and events around the world. In addition, Mathu will lead IAAPA’s global sales team including exhibit, advertising, and sponsorship sales.
Mathu joined IAAPA as an expo and conference coordinator in 2006, and has since been promoted through the department to leadership, serving as exhibition sales and services executive, manager, senior manager, and most recently, senior director of sales and exhibitor marketing.
“During her long-tenured career with IAAPA, Alice has consistently delivered outstanding results to IAAPA members, exhibitors, partners, and team members,” said Hal McEvoy, interim president and CEO, IAAPA. “Her solid performance record, strong partner relationships, and extensive institutional knowledge will position our team for future success as we continue to enhance and evolve our growing Expos and programs around the world.”