Theme Park, Amusement Park and Attractions Industry News

Hunderfossen creates guest-facing mobile app with

Norway-based Hunderfossen Family Park has partnered with to develop a new guest-facing mobile app with the aim of helping guests make the most of their time together.

Known as the fairytale land of Norway, Hunderfossen Family Park is one of the most popular tourist attractions in the country. Boasting over 60 rides, a legendary fairytale palace, a children’s farm and an on-site hotel and campsite, there are plenty of activities to help families create magical moments.

“As a family park, our goal is to help families meet up, smile and laugh together. We don’t want them to spend the day staring at their phones, but a good and efficient app helps them to relax and have even more fun together” said Geir Sondre Dahle, Web Manager at Hunderfossen.

The new mobile app will create a connected experience for guests, who can access interactive maps, activity schedules and real-time messaging directly from their mobile device. So whether they’re relaxing at the hotel, exploring one of the park’s attractions or planning their next lunch spot, they have the tools to make every minute of their visit count.

Behind the scenes, going digital has presented a new opportunity to influence guests whilst they are on-site, a challenge familiar to most amusement parks. By sharing targeted content, push notifications and personalised offers to guests, Hunderfossen can encourage increased spending, repeat custom and much more.

Geir Sondre Dahle, Web Manager at Hunderfossen added: “I’ve always said that we don’t want to have an app, just to tick a box. It has to give the guest something more than a printed park map or the website; it should give them a better experience in the park. With the app, we can communicate targeted information to our guests. If there’s an offer or a show that we think they’ll like, we share it with them instantly. The flexibility of the app is another great advantage. We’re no longer bound to one printed map made a month before the season. If things change, we can update our content in the app immediately, so it’s always 100% relevant for the guest. Reducing the number of printed maps and flyers in favour of digital alternatives benefits the guest, the park and the environment- it’s a win-win!”

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