Theme Park, Amusement Park and Attractions Industry News

Holovis join Liver Building project

The Royal Liver Building is due to be revamped with a visitor attraction and projection mapped show as part of Heritage Great Britain’s new project.

As well as producing the projection mapped show for the iconic Liverpudlian building, Holovis is is working with Heritage Great Britain on a series of signature destination attractions, across both the private and public sectors.

The show is a celebration of Liverpool’s rich history from the industrial boom of the late 1800s through to the city’s vibrant culture and love of music and sport, all viewed from the building and waterfront perspective.

Unlike traditional projected experiences, this show surrounds the viewer placing them in the middle of 270° visuals, making it one of the most immersive projection mapped shows ever created.

Peter Cliff, creative director at Holovis: “This is more than just discovering Liverpool’s history. Through this projection mapped experience with accompanying surround audio, guests will become immersed into each scene and feel like they are a part of it, experiencing the key moments as they would have been. We’re also going to be putting the experience into the hands of guests through an Augmented Reality based app with selfie filters and media sequences triggered from artefacts and merchandise.This is an incredible space to be working in and we are sure it will be extremely popular with locals and tourists alike.”

The 21st century upgrade is being led by the building owner and CBRE’s Liverpool-based national building consultancy team, who submitted multiple planning applications for Phase 2’s multi-million renovations. This will also include Grade A office accommodation, a new restaurant, gym and cycle facilities, as well as linking the two large atria which will include a café/bar.

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