Clip ‘n Climb, the world leader in fun climbing, has teamed up with new digital partner MP Digital to design and launch a branded website and booking system that improves customer experience and allows their centres to manage their bookings more easily and efficiently. Now, after a successful soft launch in 2019, Clip ‘n Climb is now ready to release its new branded website and booking system on a global scale.
The new branded Clip ‘n Climb website MP Digital has created a bespoke website promoting a consistent brand identity that can be replicated across multiple centres – all built on a management platform that makes it straightforward to manage and maintain. It also has the features necessary to be served in different languages.
The Clip ‘n Climb branded booking system was designed with customer conversion and efficiency in mind. MP Digital has streamlined the user experience, improving the entire booking process and ensuring customer conversion without them getting confused or lost on the system.
The owner of Clip ‘n Climb Nottingham, David Robertson, thoroughly researched and crosscompared different booking systems before choosing to go with digital partner MP Digital, and found customers commented regularly on how easy the new system was to use. He says: “MP Digital took time to understand our business and our focus on customer experience not only in the centre but from initial opening of the website. This allowed them to plan the customer journey making it as simple as possible for
the customer to complete the transaction.”
Since the launch of Clip ‘n Climb’s new international website in 2019, there has been a 30% increase in enquiries. Clip ‘n Climb centres report having more control of the system with less risk, and since the launch the bookings conversion rate across all the centres has increased to 25%. A total of 1.2 million visitors have booked since the soft launch in February 2019, for a total of £4.8 million pounds of online booking.