“With the introduction of our new service packages at IAAPA Expo 2024, Alterface is bringing the power to engage guests with interactive technology, cutting-edge experience design and immersive storytelling within the reach of more operators, producers and creatives.”
Says Alterface CEO Stéphane Battaille.
Alterface, a prominent figure in the realm of interactive experiences and immersive entertainment, has been serving the attractions industry for twenty years. The company is showcasing its latest innovations at the IAAPA Expo, located at booth #1083. This booth, referred to as Alterface’s Imagination Playground, features a variety of demonstrations that emphasize the company’s ongoing commitment to innovation and collaboration with clients, while also presenting their new, adaptable service packages.
These newly introduced service packages are crafted to facilitate the integration of the latest technologies and tools for immersive experiences, dark rides, and walkthroughs. They offer a range of options designed to support the experience design process from initial concept through to final execution and beyond.
Enhanced service packages improve client collaboration. Tailored choices in gameplay design, prototyping, technical assistance, and continuous maintenance enable clients to choose the most suitable Alterface services for their specific projects.
“By integrating our services during the design stage, clients can benefit from the company’s holistic approach, developed to ensure seamless interactivity with the entire experience”
Says Battaille
Alterface created its new prototyping service to take the guesswork out of attraction design.
“We work directly with designers to determine the ideal experience for guests and then develop or modify the perfect technology to achieve that”
Says Battaille
Thorough testing, validation and a collaborative, iterative process help ensure the best solutions are implemented.
For clients just beginning the process of creating an attraction, Alterface offers interactive concept design, integrating interactivity from the very start into the many complex systems and elements. Successful attraction storytelling is built on the flawless connection between many dynamic systems, and Alterface’s concept design services focus on bringing those elements together in a thoughtful and consistent way before a project moves into production.
An expanded range of cutting-edge tools
These new service options are supported by several advanced tools designed to make creating and operating an interactive attraction even easier.
“We’re continually expanding the range of tools available and honing our proven technology for ever greater efficiency and next-generation experiences”
Says Battaille-
“This is why Alterface continues to be a reliable choice for interactive technology solutions.”
Among the recent innovations from Alterface is the CartBox system, which features an onboard controller for ride vehicles. This system accommodates a limitless variety of interactive devices and audio feedback mechanisms, enabling the creation of highly customizable and synchronized sound environments.
The GunBox system enhances maintenance and calibration processes, enabling operators to efficiently test and adjust interactive systems, even while the attraction is in operation. Furthermore, Alterface has enhanced its technical infrastructure with virtual machine technology, which boosts system efficiency and offers increased redundancy and reliability. This advancement leads to reduced costs and a more sustainable environmental footprint.
Interactive at the core
These offerings reflect the Alterface dedication to collaboration and co-creation, and its continuous investment in innovation and R&D, all with the core goal of authentic, engaging and interactive guest experiences that resonate with audiences.
“At Alterface, interactivity isn’t an add-on – it’s the core of the experience. Interactivity actively engages guests and immerses them in the story. Our goal is to ensure that interactivity is seamlessly integrated across all elements from the very beginning of the project”
Says Battaille-
“We believe our approach opens up exciting new possibilities for the industry and represents an unprecedented, new level of service. The potential applications are vast, and we’re eager to collaborate with visionary clients to bring these concepts to life.”
