Theme Park, Amusement Park and Attractions Industry News

Euro Attractions Show 2010

The industry’s leading European get-together arrives in the Italian capital next month. Park World looks ahead to the week’s events at Euro Attractions Show (EAS) and asks, “are you ready for Rome?”

Around 250 exhibitors – including Park World – are promised for this, the 11th edition of EAS and the second in Italy, plus a rich range of educational sessions, social events and networking opportunities.

Ahead of the main event, IAAPA will be holding a two-and-half-day edition of its Institute for Attractions Managers at the ANESV offices in Rome. This crash course in attractions management is aimed at industry professionals with at least three years experience and the potential and commitment to be on a senior management team. The Institute takes place from October 3 to 5, and registration fees apply. Those arriving in Rome early with a little time on their hands, meanwhile, may wish to join the EAS Vatican Tour on Tuesday, October 5, priced at €55.

A three-hour session on Marketing in the Digital Age is one of Wednesday’s free educational sessions (1230-1630), with a European Theme Park Legends panel discussion planned for later in the day (1700-1815). Speakers confirmed include Efteling’s Ton van de Ven, Karl-Heinz Mordelt from Heimo, Alberto Zamperla and Gottlieb Löffelhardt, retired of owner of Phantasialand and Mirabilandia.

The perfect way to wind down and meet up with colleagues after the first day of the exhibition is the Welcome Reception. Tickets for this well-attended event are €35.

A new three-hour event takes place on Thursday morning. The IAAPA Europe Waterpark Forum will be moderated by Ulla Harrison and feature contributions from, among others, Luciano Pareschi of Aqualandia in Spain and Roger Lian from Norwegian facility Badelandet. The Forum takes place before the exhibition begins, from 0930 onwards. The IAAPA Europe Safety Forum will run from 1000 to 1300, with a three-and-a-half hour session on Food Operations in the Attraction Industry starting at 1100.

The EAS Thursday Night Party takes place in the beautiful setting of the Villa Miani with panoramic views over Rome and its historic surroundings. Space is limited, and tickets cost €89.

There are no educational sessions planned for Friday, but EAS attendees may be interested to join the Tour of Rainbow Magic Land. This full-day event will allow visitors a behind-the-scenes glimpse of Rome’s newest theme park during its construction phase.

Euro Attractions Show takes place at Fiera di Roma from Wednesday to Friday, October 6 to 8, starting each day at 1100. Registration details and travel advice are available on the EAS website.


copyright ©Renato Franceschin/StudioFranceschin

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