Theme Park, Amusement Park and Attractions Industry News

El Dorado Park opens with COIN TECH’s cashless solution

Mexican grocery store and department store chain Chedraui Group has chosen Coin Tech Cashless System as its technological partner for the integrated business management of El Dorado Park, a new entertainment concept for children and adults.

Located at the El Dorado Mall in Veracruz, El Dorado Park is understood to be the first amusement park in the Gulf of Mexico, with more than 50 extreme indoor attractions, virtual reality, skill and mechanical games following general security measures and COVID protocols.

With the potential to boost the economy, generate jobs and strengthen family bonds, family entertainment centres offers a unique way to interact for the whole family. El Dorado Park and Chedraui hope to take advantage of the great growth potential in the Mexican market.

“We are very excited to start working with a great chain like Chedraui,” said Santiago Barbero, international sales manager at Coin Tech. “Our most important purpose has always been our commitment to our customers and their satisfaction, and in order to achieve this goal, our professional team of software developers and engineers, our technical support team, and our distributor and representative in Mexico, Andiva SA de CV, are working nonstop to provide the best customer service.”

Coin Tech Cashless System has been the technological choice to manage and control all areas of the facility. The park is fully equipped with the latest payment technology, RFID contactless readers, and Game System management module, which allows guests to use cards to play games, access attractions and rides, buy food and souvenirs and obtain prizes through promotions.

El Dorado Park controls all of these areas,  as well as being able to efficiently track and monitor each transaction, as the system provides them with customised reports. The FEC is also equipped with a POS system for food sales, redemption system and full service kiosks for quick and easy card sales, money load, or balance verification. The company will also implement online party booking software for birthday parties operation and COIN TECH’S mobile app, an online tool where guests can add money to their card, check balances, and parents can add and manage money to their children’s cards remotely and take advantage of online sales and promotions.

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