Drayton Manor Resort rebrands as part of development plans

Drayton Manor Resort in Staffordshire has unveiled a new look as part of its future development plans. The rebrand follows the appointment of the park’s new managing director, Victoria Lynn.

Victoria Lynn said: “The rebrand frames the future direction of the resort perfectly, with a shift in focus over the coming years to capture a more diverse family thrill audience, with new rides, attractions and immersive experiences that cater to guests of all ages.”

The new park values include being warm-hearted, inclusive and authentic in approach. Drayton Manor has also pledged to respect the natural environment, promote animal conservation and reduce waste.

Lynn added: “[I look forward] to working closely with the team to continue driving growth and development of an already exceptional family destination, with a shared vision of creating unforgettable memories to be shared and re-lived.”

Drayton Manor Resort is home to more than 100 rides and attractions, as well as Europe’s only Thomas Land, a 15-acre conservation zoo and a hotel. It is also expanding its offering with a Vikings-themed area set to open in the spring.