Theme Park, Amusement Park and Attractions Industry News

Disney, Universal and Nickelodeon executives to speak at SATE 2010

Now an annual fixture, the SATE (Storytelling, Architecture, Technology, Experience) conference takes place on September 30 and October 1 at the Universal Orlando Resort in Florida.

Staged by the Themed Entertainment Association (TEA), the event promises, “a meaningful and energising gathering as our industry continues into economic recovery,” according to TEA president Steve Thorburn.

This year’s theme is “Telling the Inherited Story” and one of the key attractions to be examined by TEA members will be the Orlando’s own Wizarding World of Harry Potter. Members of the team that brought this literary phenomenon to life will take the audience through the process of keeping the integrity of the story intact as it enters the immersive dimension.

John Paul Geurts, vice-president and creative director of Nickelodeon Recreation, will moderate a discussion on branding and themed environments with a panel including Tina Skees of Herschend Family Entertainment and Donny Weber of The Weber Group.

“Where in the world is the future of hospitality design?” is the topic to be explored in another panel discussion, including Fran Boettcher of PBS&J, Jonathan F Douglas from VOA Associates and Forrec’s Dave Eagleson. Meanwhile a team of Walt Disney Imagineers will share philosophies and approaches in a session entitled “Keeping the Magic Fresh: Evolving the Legacy.”

SATE Speakers will also discuss new attractions including Beyond All Boundaries, a new multimedia experience at the World War II Museum in New Orleans at Dino Labs at the Fort Worth Museum of Science & History in Texas.

For more details, or to register visit: A European version of the conference is planned for 2011.

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