DEAL 2026, one of the Middle East’s leading trade shows, will next be held in February 2026.
Show organiser International Expo-Consults (IEC) said the show, which is usually held in March or April, was switching to February in a “strategic move”.
Abdul Rahman Falaknaz, president of IEC, said: “It will allow our exhibitors to engage earlier in the calendar year and optimise their impact. DEAL 2026 will deliver a more seamless, curated and ROI-focused experience for everyone involved.”
DEAL 2025 saw industry professionals from 112 countries descend on Dubai, to see the latest in arcade, VR and FEC equipment.
Mr Falaknaz said that DEAL 2026 will see the introduction of new thematic zones, along with a strong focus on edutainment, immersive technology and AI-driven experiences.
