Theme Park, Amusement Park and Attractions Industry News

DEAL 2011

The Middle East’s premier trade show for the parks and attractions industry starts on April 4, and once again visitors will be able to enjoy a full seminar programme as part of the proceedings.

Held a few weeks earlier than usual, the Dubai Entertainment, Amusement and Leisure show (DEAL) is now in its 17th year and organiser International Expo Consults (IEC) is promising more than 30 new exhibitors for 2011

“We’ve been delighted with the response to DEAL 2011,” confirms IEC chairman Abdul Rahman Falaknaz. “With the opening of such prestigious developments as Ferrari World Abu Dhabi, the Middle East’s amusement industry is showing positive signs of future growth.”

In total, more than 200 exhibitors from 30 countries are expected to participate. Among them will be several Ferrari World suppliers, including Huss Park Attractions, Mack Rides and Maurer Söhne, promoting its latest product innovation, the FlyingLaunch, alongside local companies including Amusement Services International (ASI) and Warehouse of Games.

Starting one day ahead of the exhibition – in the same venue – the World Waterpark Association (WWA) will be holding its 4th Middle East Symposium on April 3 and 4. A full education schedule is promised, together with waterparks tours, a reception, a Sunday night dinner and support materials for all registered delegates.

DEAL’s own seminar programme, organised by Gerry Robinson on behalf of ALES-UK, will take place over the first two days of the show. A highlight will be Monday’s Middle East Forum, from 4-5pm, when panelists including Silvio Liedtke from the Landmark Group/Fun City, Gala Elsaeed of Megatouch ME and Leisure Consultants’ John Hudacek will offer their opinions on what is happening in the region relating to FECs and the amusement industry in general.

Sessions are also scheduled on management and staff training, marketing and sponsorship, inflatable attractions, indoor play, 10-pin bowling and coin-op games, with speakers including Leisure Consultants’ Bob Boyle, Richard Taylor from Bounceabouts, Beth Standlee of Trainertainment. Kevin Williams (KWP) and Attract Marketing’s Nick Booker. Download the full seminar programme here: DEAL.11.Sem.Programme.docx

As well as the WWA and ALES-UK, support for the event is pledged from the Amusement Industry Council of Europe (AiCE), the American Amusement Manufacturers Association (AAMA), the Themed Entertainment Association (TEA) and IAAPI (India).

DEAL 2011 takes place at the Dubai World Trade Centre from April 4 to 6. Separate registration is required for the World Waterpark Association Symposium on April 3 and 4.

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