Leading eCommerce platform innovator Convious now has 10% of all theme parks in the UK utilising its platform to optimise conversation rates and boost their bottom line.
Designed specifically for experience economy businesses, the Convious platform uses AI to provide solutions for interacting with visitors and streamline the digital journey for guests and operators before, during and after their visit. Solutions for dynamic pricing strategies, optimising visibility through marketing, enhancing the visitor experience and streamlining parkwide operations allow destinations to have full visibility.
The Convious platform is always evolving with the company reacting to trends in purchasing behaviour and advancing its algorithms to ensure that operators are maximising bookings, encouraging forward planning for revenue visibility and generating more income from last minute bookings.
Convious’s partners in the UK include Drayton Manor Resort, West Midlands Safari Park and most recently Crealy Theme Park and Resort. Crealy went live with Convious in May to maximise bookings for the summer season. In just three months, the park had more than doubled its conversion rate from 2.09% to 4.4%.
Andy Povey, VP of business development in the UK & US at Convious, says: “Representing 10% of the UK theme and amusement park market is a fantastic achievement. Outdoor attractions in the UK have faced a challenging summer season, with one of the wettest Julys on record. With our dynamic and real-time pricing strategies, we have been working with our partners to turn this around, ensuring they are being responsive to optimise conversion rates and draw visitors in. The results from Crealy speak for themselves.”