Chuck E. Cheese has confirmed that it is to open its first locations in Europe – and the very first will be in the UK, most likely in Birmingham.
The entertainment brand has been welcoming guests to its branches in America for nearly 50 years – throwing around half a million birthday parties a year in nearly 600 fun centres in 45 states and 17 other countries and territories.
The brand said at the end of 2024 that it would be looking at potential locations in the UK but now it has confirmed it;s on its way after signing a ‘multi-unit deal’.
No exact locations have yet been revealed but Chuck E. Cheese has said that each will have a ‘world-renowned’ mix of arcade games, interactive play zones and food alongside the brand’s iconic characters, Chuck E. Cheese the mouse and his friends.
The brand said it hopes to ‘shake up family entertainment across the UK’ and that it’ll be tailoring its Chuck E. Cheese branches specifically to its new locations.
Mario Centola, chief operating officer at Chuck E. Cheese International, said: “Chuck E. Cheese is an incredible global brand that brings families together across cultures through the universal language of fun.
“We’re thrilled to bring our unique magic for family fun to the UK. We have partnered with an outstanding team that shares our passion for delivering unforgettable family experiences.”
Alistair Burnett, managing director, added: “Bringing Chuck E. Cheese to the UK is not just a business move; rreating family fun has been a passion of mine and, ultimately, my professional career.
“We will be reimagining family entertainment in this market, and Chuck E. Cheese is the perfect brand to lead that transformation.
“Our focus is on delivering a destination where kids can be kids, parents can relax, and unforgettable memories are made every day.”
