Category: Park Operations

Marketing: The DIY approach

You don’t always need a fancy agency or big budgets to achieve your marketing goals. Lisa O’Keeffe, brand manager at the biggest website for family days out in the UK, www.dayoutwiththekids.co.uk, shares her tips for getting the...

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Merchandising magic

Four ways to make your merchandise and novelty items successful Merchandise and novelty items are a staple of the theme park experience. Customers have come to not only love them, but expect them, and theme park owners have come...

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Vivaticket: Interview

Vivaticket is the new identity of the company readers may know as Best Union, designer and producer of ticketing and access control systems for the leisure, culture, sports, and entertainment sectors. With years of experience,...

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Hotel Fårup

Søren Kragelund discusses the new hotel added to Fårup Sommerland in his last season as CEO, how it has had a positive effect on park business, and the hands-on role his daughter played in designing it. Fårup Sommerland is one...

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Play hard, earn hard!

Happy children make for happy parents and that means they will spend more money at your facility as a result. Deborah Holt from the Association of Play industries (API) explains more. To extend an amusement park’s appeal and...

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Animatronics – special feature

Bill Butler traces the development of automated, animated figures as a means of entertainment, after which Park World assembles a panel of experts for an animated discussion (pun intended). Click here for full...

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