Blackpool Pleasure Beach has extended its season for the second year in a row, driving attendance across the seaside resort.
The theme park extended its season in 2025 as part of a wider attempt to attract visitors to Blackpool all year round.
Like last year, the park will open Nickelodeon Land throughout February half-term (February 14-22).
Amanda Thompson OBE, chief executive of Pleasure Beach Resort, said: “Last year was the first time in over 10 years that we opened for February half-term and it exceeded our expectations.
“As a resort, it’s important we come together and remind people that Blackpool really is open for business all year round.
“The Illuminations have only just been switched off and we’re already gearing up for what’s next, with February half-term a key trading period for the town.”
During February half-term, guests can also ride Wallace & Gromit’s Thrill-O-Matic, which was updated last summer to include characters from 2024 film Wallace & Gromit: Vengeance Most Fowl.
Pleasure Beach will open in full from March 7. In the spring, it will open Aviktas, the biggest ride of its kind in the UK.
