Theme Park, Amusement Park and Attractions Industry News

Andretti Indoor Karting & Games debuts Omni Arena in Orlando

Virtuix, developer of the “Omni Arena” virtual reality esports attraction, has announced that Omni Arena has debuted at Andretti Indoor Karting & Games in Orlando, Forida. Virtuix has started rolling out the popular attraction nationwide, including at Dave & Buster’s, Sky Zone, and FACE Amusement’s Rockin’ Raceway.

“We are thrilled to offer the Omni Arena experience to our guests in Orlando,” said Eddie Hamann, Andretti’s managing member. “Omni Arena is a groundbreaking attraction that takes virtual reality to the next level, allowing players to walk and run around inside popular video games. The attraction looks beautiful, and some of our guests play again and again thanks to its $100,000 esports prize pool.”

In Omni Arena, up to four players can compete for top spots on leaderboards to win cash from a $100,00 prize pool sponsored by Virtuix and HP, resulting in high repeat play. The ongoing contests are organized and managed entirely by Virtuix, so operators don’t have to do anything.

“Omni Arena is achieving a 30% repeat play rate across all our venues, among the highest in the industry,” said Jan Goetgeluk, founder and CEO of Virtuix. “Our goal for Omni Arena was to create an anchor attraction at entertainment venues that guests don’t just try once, but play again and again. We are excited to install Omni Arena at Andretti in Orlando, where we will showcase the attraction to VIP guests during IAAPA 2019.”

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