With the UAE’s leisure and entertainment (L&E) industry forecast to reach 45 million visitors a year by 2021, the advisory board of Actventure, the integrated active lifestyle destination being developed on Australia’s Sunshine Coast, convened in Dubai to discuss potential locations and partners for a UAE roll out. Owned by the UAE-based Najibi Investments, Actventure is currently conducting bulk earthworks and construction should begin in the fourth quarter of 2018.
Empirical evidence shows that hotels located close or within water park developments achieve higher occupancy rates and longer lengths of stay. Actventure named three top global executives to serve on its Advisory Board last year to bolster its strategic vision and global expansion plans: Joe Zenas, CEO of Thinkwell Group; Fredrik Jonsson, founder and managing partner of Mereha, and Geoff Chutter, president and CEO of Whitewater.
