accesso Technology Group plc has signed a five-year agreement with Parques Reunidos to serve as the operator’s enterprise provider of queue management services.
Having partnered with accesso since 2012, Parques Reunidos will further extend its use of the award-winning accesso LoQueue virtual queuing platform across two additional North American venues and four European theme parks this year.
With more than 50 years of successful history in the leisure and attractions industry, Parques Reunidos operates a well-diversified portfolio of more than 50 theme parks, zoos, water parks and other attractions, spread over various countries across Europe, North America and Australia.
“Providing exceptional experiences for our guests is at the heart of our vision as a company, and Accesso carries both the technical and operational expertise we need to execute on that vision worldwide,” said Hans Aksel Pedersen, Parques Reunidos COO. “In expanding our proven partnership with Accesso, we are pleased to extend our use of virtual queuing and further provide our guests this innovative option for enjoying even more of what our venues have to offer.”
Each year, accesso’s virtual queuing technology allows millions of guests around the world to step out of physical queues at their favourite theme parks and attractions. Unlike more traditional ride reservation systems, the solution dynamically adjusts to variable changes such as guest flow and operational changes, allowing venue operators to employ real-time capacity optimization and real-time communication with guests. The accesso LoQueue solution is available to guests via the smartphone powered QsmartSM virtual queuing platform and the accesso PrismSM “smart park” wearable device.
“We are very proud of our longstanding partnership with Parques Reunidos and appreciate the opportunity to expand our virtual queuing solutions across its international portfolio of renowned properties,” added Steve Brown, accesso CEO. “With guest expectations for value and convenience at an all-time high, we are honoured to serve as an extension of the Parques Reunidos team as they continue to deliver top-tier experiences for their valued guests.”