Merlin Entertainments has signed a strategic partnership with VENU+, a leading global provider of tech-enabled guest mobility, storage, and entertainment solutions, and a portfolio company of Z Capital Group
The partnership includes the rollout of VENU+’s Photo Capture platform across 13 Merlin attractions, including flagship destinations such as LEGOLAND Resorts and the London Eye, spanning Europe, North America, and Asia. The staged implementation is already underway, with several locations operational and additional sites scheduled for activation throughout 2026.
The agreement represents a significant expansion of VENU+’s presence in Europe and marks one of the largest photo capture partnerships in the region to date.
It builds on a longstanding relationship between the two companies, with Merlin having partnered with VENU+ across multiple product lines for more than two decades.
Through the partnership, VENU+ will deliver a fully integrated suite of photo capture solutions, including ride photography, immersive media experiences, roaming photography, and digital engagement tools, designed to enhance the guest journey and create lasting, shareable memories.
Hywel Mathias, SVP global performance at Merlin Entertainments, said: “We are delighted to be working in partnership with VENU+ to capture the moments and memories that mean so much to our guests.
“Photography is an important part of the experience we offer, and having a partner like VENU+ ensures we can bring families closer through play, and remember their visits long after they leave.”
John Dunlap, Chief Executive of VENU+ added: “This partnership reflects our shared commitment to enhancing the guest experience by creating more opportunities for visitors to capture and relive meaningful moments.
“As demand for immersive and personalised experiences continues to grow, we are well positioned to deliver innovative solutions at scale.”
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