Merve Timurlenk Şengül, board member of HUPALUPA, has shared the brand’s growth vision, expanding ecosystem, and future strategies. She also announced a major new development set to mark a new era in Turkey’s entertainment industry.
Ms Şengül revealed that HUPALUPA will continue its nationwide expansion with the launch of its third entertainment center in Adana, covering 6,000 square metres.
“At HUPALUPA, we create experiences not only for children but also for families and young people — offering entertainment and activity areas suitable for all ages. With our new center in Adana, we aim to bring this vision to even wider audiences,” she said.
The program also highlighted HUPALUPA’s international achievements. Having been recognised as a finalist at IAAPA, HUPALUPA achieved another milestone last year at MAPIC 2024, held for the 29th time in Cannes, France.
At the event, HUPALUPA was awarded the “Leisure Brand of the Year”, a success that not only strengthened its international standing but also made it the first Turkish brand ever to receive this honour, marking a historic achievement in the sector.
HUPALUPA will once again take part in MAPIC 2025, on stand R7.F9.
The brand invites visitors to its stand to learn more about HUPALUPA’s upcoming projects, partnership opportunities, and investment plans, and looks forward to meeting industry professionals in Cannes.
