A new admission fee at Blackpool Pleasure Beach has sparked strong reaction online — with some on social media calling it ‘daylight robbery’.
The seaside theme park, which welcomes around five million visitors each year, was previously free to enter, but a non-rider eTicket has been launched, offering basic park access for a flat price of £25.
This is separate to standard adult admission, with unlimited rides and entertainment, for £30 when booked in advance or £50 on the day.
Up until 2009, the resort allowed guests to walk around for free, charging between £2 and around £10 per ride (although unlimited wristbands were available at certain points).
Blackpool Pleasure Beach later introduced £5 and £10 non-rider passes, but these were axed in 2019, allowing guests to enter Blackpool Pleasure Beach for free once more.
For £25 – both when booked in advance or on the day – this ticket includes:
- Entry to the park (without rides);
- £5 in Pleasure Beach Pounds to redeem towards food;
- Discounted show tickets;
- Nickelodeon and PB character meet and greet;
- Unlimited transport around the park via the PB Express;
- Access to the Chinese Puzzle Maze, Bella’s Learning Garden and Spectacular Dancing Fountain Water Show;
- Access to entertainment such as Summer of Slime, PAW Patrol Month, Summertime Games, live DJ, and fireworks.; and
- Anyone visiting the park between July 10 and September 13 will also get a free matinee performance of the spectacular Hot Ice Show included in their ticket.
