Pleasure Beach Resort has teased fans with what’s to come by revealing the first details of its new £8.72 million ride.
The Blackpool attraction announced ‘Project 2026’ back in March and has now confirmed the ride’s name: Aviktas.
Amanda Thompson OBE, chief executive of Pleasure Beach Resort, said: “We’re incredibly excited to reveal the name of our next major attraction, Aviktas. This is a ride like nothing we’ve ever created before, and while we’re keeping the full experience under wraps for now, I can promise it will be truly extraordinary.
“We’ll be revealing pieces of information about Aviktas over the next few months, including its theming, colours and design, and we’ve added a dedicated section to our website where fans can follow its journey.
“After all, what’s a new ride launch without a little bit of mystery?”
Aviktas will swing 120 degrees and reach 138 feet at its highest point. It can seat 40 riders who face outwards with their legs dangling and will experience an exhilarating feeling of flying.
Although other swinging pendulum rides exist in the UK, none come close to the Pleasure Beach model in terms of height.






