Theme Park, Amusement Park and Attractions Industry News

3-2-1 Penguins in 4D

New film for theme park use

London-based licensing company Entertainment Rights is to develop a 3-2-1 Penguins! franchise for 4D theatre attractions in partnership with 3DBA. Deals are due to be concluded soon with partners across South East Asia and the Middle East.

Produced by Big Idea, creator of the award-winning VeggieTales series, 3-2-1 Penguins! follows the galactic adventures of two young kids and four space-travelling penguins as they respond to distress calls from across the galaxy. The successful animation series  has sold 1.5 million videos to date and captured worldwide TV audiences on the NBC, ION and Telemundo networks.

3DBA will be offering partners new and originally created 3-2-1 Penguins! content in 4D. “We are delighted to be extending our partnership with 3DBA,” says Mat Way, global head of live entertainment for Entertainment Rights. ”There is a lot of comedy in 3-2-1 Penguins and with the strong space element in the series, we have a great platform for fantastic, immersive family attractions.”

Entertainment Rights appointed 3DBA as its key sales partner for the delivery of branded themed attractions last year and is currently working on a number of concepts including the George of the Jungle, Casper and Finley the Fire Engine formats.

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